We are often asked how our now beloved Vegan Döner Kebab came to be. And, like many great stories, it all started over a cold beer on a hot day in Bodrum. Cem, a historically renowned meat eater, had just dropped the bombshell that he had given up meat and dairy and was now following a plant based diet. As Cem lamented the lack of choice in quality vegan takeaways, Roj excitedly explained that his uncle in Germany had developed a tasty, and top secret, Vegan Döner Kebab recipe which was really popular in his shop in Freiburg. And, with that simple revelation, What The Pitta was born. After a quick pit stop back in London, Roj and Cem headed over to Freiburg to try Roj’s .